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Nykaaland 2.0 was a memorable affair. Beauty lovers explored all kinds of products, attended master classes and grooved to some hit music.
Nykaaland 2.0, co-produced by Nykaa and BookMyShow Live put together a memorable, immersive, and unforgettable experience over the weekend. Over three vibrant days, beauty enthusiasts across India were transported into a pastel-hued world of pop-pinks, retro elements, and playful designs, creating a sensory wonderland that invited everyone to explore beauty in fresh and exciting ways. With a footfall of over 25,000 across three days, the festival once again proved to be a haven for beauty lovers.
One of the festival’s most remarkable highlights was the overwhelming generosity of beauty brands, with an impressive 4,00,000 samples distributed to attendees. This allowed festival-goers to explore, experiment, and discover a wide range of products. Nykaaland 2.0 underscored its dedication to education, as over 5,000 enthusiastic participants attended the insightful Masterclasses at The Highlighter Zone, led by industry experts, offering invaluable learning opportunities.
The Foundation hangar was the immersive and interactive house of the biggest beauty and fashion brands and came alive with more than 80 iconic international and Indian brands offering their latest. Beauty aficionados indulged in product sampling, shopping, and experiential zones, discovering must-haves from new launches and festival exclusives. T
Commenting on the success of Nykaaland 2.0, Anchit Nayar, Executive Director and CEO, of Nykaa Beauty, said, “Nykaaland 2.0 has redefined what a beauty celebration can be, exceeding our highest expectations with over 25,000 attendees. This extraordinary festival was not just a gathering; it was a powerful convergence of creativity and community that showcased the best of global beauty. We are energized by the overwhelming response and the opportunity to connect brands and consumers in meaningful ways. As we continue to push boundaries, our commitment to elevating the beauty journey for all is stronger than ever. The future of beauty in India is looking brighter than ever!”
Owen Roncon, Chief of Business – Live Events, BookMyShow, added, “At Nykaaland 2.0, we aimed to inspire self-expression and redefine how India engages with beauty. We hope you had a fantastic time learning from top beauty experts while enjoying vibrant music and delicious culinary delights. Nykaaland is more than just a festival; it’s a lively celebration of beauty, lifestyle, and creativity. This collaboration with Nykaa underscores our commitment to delivering exceptional experiences, pushing the limits of traditional live entertainment.”
The first day of the festival kicked off with the standout Masterclass, featuring Sofia Tilbury teaming up with Bollywood sensation Shanaya Kapoor as her muse for a session on the iconic Pillow Talk look, setting an exhilarating tone for the weekend. Attendees were treated to insider tips on creating modern glam looks, emphasising the importance of a flawless base and soft, romantic hues.
Nykaa’s Brand Ambassador Janhvi Kapoor was among the first to immerse herself in the Nykaaland 2.0 experience. She engaged with the latest beauty and fashion trends The highlight of the day was actress Tara Sutaria arriving at one of the high-end beauty brands and exploring the latest make-up collections. Her striking appearance infused an added touch of glamour to the vibrant event, setting the stage for the excitement that followed throughout the festival.
As the sun set, festival-goers were treated to a high-energy DJ set by Oaff & Savera, infusing the atmosphere with electrifying beats, followed by Kayan’s infectious set and magnetic performance. For those looking to blend beauty with wellness, fitness icon Erika Packard led a Move & Mingle session in collaboration with Kica, promoting the idea that beauty starts from within – through fitness and mindfulness.
The excitement continued on Saturday when beauty lovers gathered for another day of stellar Masterclasses at The Highlighter. Renowned celebrity make-up artist Patrick Ta, known for his work with top global celebrities, captivated attendees with insights into red-carpet glamour. He shared his signature techniques for achieving Hollywood-ready looks, emphasizing on the art of contouring and highlighting to enhance one’s natural features.
Adding to the allure was Romero Jennings, the Director of Makeup Artistry at M.A.C Cosmetics, who explored the theme ‘Global Trends – Now & Next’. His session provided a fascinating glimpse into the evolving beauty landscape and the trends shaping the future. K-beauty enthusiasts were in for a treat during a session featuring icons like Shibani Akhtar, Palak Tiwari, and Wamiqa Gabbi alongside experts from Amorepacific. The panel discussed the explosive rise of K-beauty and its global impact, sharing skincare secrets and must-have products for achieving that signature glass skin look.
Hair care enthusiasts flocked to a Masterclass led by renowned hairstylists Yianni Tsapatori and Dafydd Thomas, who showcased the latest hair trends and styling techniques using cutting-edge tools from GHD. Their session focused on innovative ways to create stunning hairstyles that reflect personal style while maintaining hair health. Known for their work with top celebrities, they demonstrated the latest trends and shared techniques for creating red-carpet-worthy hairstyles using innovative GHD tools, leaving attendees eager to try the looks themselves.
As the evening progressed, attendees grooved to a live performance by Gauriwho, followed by a high-energy rap session by Singaporean artist Yung Raja, who captivated the audience with a unique blend of Tamil and English rap. Wrapping up the evening was an electrifying performance by international star Jay Sean, ensuring the audience danced the night away in celebration of beauty and creativity. With music playing a key role in elevating the festival vibe, Sean took festival-goers on a nostalgic journey with hits like ‘Down’ and ‘Ride It’.
On the final day, Nykaaland 2.0 wrapped up with an impressive line-up of beauty masterclasses and celebrity sessions, ending the festival with a bang. The day kicked off with a humorous twist as comedian Varun Thakur took the stage for The Nykaa Play Show. The fun continued with a delightful musical interlude as Anuv Jain, the singer-songwriter behind hits like ‘Baarishein’ and ‘Alag Aasmaan,’ graced the stage. His soulful performance created a harmonious blend of melody and beauty, serenading the audience with heartfelt tunes and wrapping up the festival on a high note.
The finale with Kay Beauty and Katrina Kaif was nothing short of spectacular! Katrina lit up the Kay Beauty Blush Bar booth, mingling with fans and spreading her infectious charm. Visitors had a blast trying out the latest products. Another highlight of Day 3 was the lively session ‘Kurious K with Kriti Sanon.’ The Bollywood star and beauty icon, Kriti Sanon, who has captivated millions with her versatile roles and natural charm, took the audience on a fun ride through her beauty journey. She spilled the tea on her skincare rituals, shared her favorite products, and revealed how she keeps that signature glow.